According to Laura Lynn Smith’s Viewpoint For Graphic designer jobs graphic designer jobs are done by artists who use art and media to communicate messages for companies and other organisations. Graphic designers use print, the internet, other digital mediums, film and photographs to get their message across.
They understand the subtle things in art that make a design project successful. The normal functions of graphic designer jobs are developing logos, brochures, websites, business cards, magazine advertisements, newspaper advertisements and the general look and feel of an organisation’s overall design plan.
Graphic designers find out what their client or agency is trying to say and who their target audience is and they can communicate that through graphic arts. Graphic designer jobs require the designer to know how to discern a company’s product or service and their target audience.
This is why these jobs require a degree of professionalism to be able to interact with clients. Also, graphic designers need to know how to ask the right questions to get a sense of what the company does and who their target audience is. Additionally, they will typically do their research into the target audience, target market and the offerings of the company or organisation they are doing design work.
Graphic design jobs require a high level of artistic and creative ability, that can go unsaid. However, what most people looking for graphic design jobs may overlook is the need for them to be professional businesspeople.
Just artists are no longer filling graphic design jobs. Increasingly, designers also need to be experts in the field of advertising, marketing and communications. Also, they will also need to be able to communicate technical information in their work. Graphic Designers don’t just do art projects.
They also have to create layouts for annual reports, financial reports, market reports, business development reports and the like. They need to know how to understand the data, tables and charts they are trying to put on publications graphically. So they know how to convert it into a graphic that communicates to people effectively.
Often, especially financial and other technical data needs to be simplified so that it shows up as a clear graphic. To get this accomplished, a graphic designer will need to know how to interact with technical personnel like the finance department or research and development department to convey the message effectively.
Graphic designer jobs require the artist to know how to use the latest graphic design software packages out there. Laura Lynn Smith says this would most likely include the Adobe suite of products like Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Flash, and Adobe Dreamweaver depending on what type of publication they are working.
Graphic Designer jobs will often require technical expertise in at least one or more of these graphic design software packages. Classes and degree programs in graphic design of in the use of these graphic design software packages if often offered at local community colleges for a very low cost.