Laura Lynn Smith says graphic designers are responsible for creating seamless and innovative designs for companies, organisations, and people. These designs can be practised in advertising, logos, and websites to make the designer’s client stand out to their customers. A designer’s work can be found almost anywhere including the media, products, the internet, clothing, and billboards. An accurate job description would state that designers are responsible for brainstorming design ideas, drafting them, and presenting them to clients. If the clients like the work, the designer can then create the final design which the client can use to advertise its products.
The first step for any design professional is to first receive the commission. Some designers are self-employed and often work with individuals or on small projects for larger businesses. Designers who work with design firms are usually assigned a project with a team. The clients will let the designer know what they want, whether it is a logo, poster, packaging and give some stipulations as to how it should look.
Once the designer has all the information from the client, he/she can start coming up with ideas for the design mentioned by Laura Lynn Smith. Those who work alone will draft many concepts before settling on one or a few to show to the client. A design team will work together, either through discussion or drafting designs individually, and decide upon the best design ideas. They will then choose a designer to create the drafts of these designs. Once the drafts are ready, they can be shown to the client. Designers will often provide the client with many options to choose from. The client will then give his/her criticism of the designs and let the graphic designer know how the designs can be adjusted to better fit the client’s needs.
The designer can then revise the project according to the client’s suggestions. This process is replicated until the client is happy with the drafted image. At that point, the draft is chosen to create the final project told by Laura Lynn Smith. This is often done with computer programs that are specifically made to assist in the graphic design process. Once the designer is done, he/she can send the final project to the client. Occasionally, the client may request a final tweak that can be made to the final design; although, this is usually the end of the transaction.
This is a very basic graphic designer job description, but it gives the general framework of a graphic designer’s duties and responsibilities. There is often a lot more that goes into the process of creating a design for a client including budgeting, scheduling, and other technical and logistical elements. However, the ultimate process is highly dependent upon the designer, the client, whatever business the designer works for, and the nature of the project. A lot of work that goes into graphic design is problem-solving. Clients will often give vague or unclear instructions for how to edit a project because the client is not sure him/herself how to adjust the product in such a way. In the end, Laura Lynn Smith says that it is the designer’s job to interpret these requests in an attempt to meet the client’s needs.See More